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Under the epidemic situation, the new trend of cosmetic packaging development

Views: 111     Author: Site Editor     Publish Time: 2023-01-09      Origin: Site

"Cosmetics" in the general sense actually includes skin care products, beauty salon products and perfumes. Cosmetics is a fashionable consumer product, and brand owners need to use high-quality packaging materials and fashionable designs to increase the value of their products. At present, cosmetic container packaging materials are mainly glass, plastic, acrylic, and metal. Paper packaging is only used in the outer packaging of cosmetic packaging.

New materials, new technologies, and new shapes are the focus of the development of cosmetic packaging containers. Fashionable, eye-catching, energetic and interesting outer packaging design and the adoption of new bottle shapes will become one of the means for cosmetics manufacturers to win the final battle. From the stage of shifting sales from micro-business to broadcaster, consumption has entered an era of taste, function, and aesthetics. Packaging is no longer a simple container, but has been given a new mission. Creative classic packaging has become a company. The easiest and most effective way to enhance brand value. 

Consumers' willingness to buy cosmetics is often affected by the “appearance” of the product packaging. According to the principle of user first, all products focus on whether they can bring consumers a pleasant experience. Different consumers have different requirements for the appearance of packaging and aesthetics of products. Good packaging will fully consider consumers' aesthetic inclination, focus on bringing consumers visual enjoyment, and guiding them to produce beautiful associations that are helpful to purchase.

cosmetic bottle

In terms of design, as a cosmetics packager, we must focus on leading the brand to follow our own ideas and lead the cosmetics brand to develop in the direction of fashion, beauty, practicality and environmental protection. The packaging design of current popular cosmetics generally has the following elements. First of all, colors and illustrations use strong contrasting colors and contrast colors or mix and match colors to enhance the beauty and visual impact of the product, and then match clever illustrations to increase the artistic sense of the product appearance and make consumers want it; secondly, from the shape and Start with creativity, use strong creativity to design beautiful and distinctive shapes, use a limited bottle area, highlight the simple and focused propaganda concept, and instantly capture the hearts of consumers. Of course, in the era of change, adding smart sensor technology to cosmetic packaging is also a direction for cosmetic packaging.

In terms of materials, the packaging of cosmetics needs to be protective, functional and decorative. The trinity is the future development direction of cosmetics packaging. First of all, disposable packaging will occupy a certain market. Brand owners fill products in extremely small containers for customers to use up at once. Some brand essences are packaged in this way. However, this kind of packaging is too expensive to form a mainstream, but it is suitable for high-end, fashionable and luxurious consumer groups. 

Secondly, green packaging materials are the future competition. While cosmetic brands create environmentally friendly products, environmental protection considerations will be added to the selection of cosmetic packaging materials, and packaging companies should pay attention to this. 

Third, multi-layer plastic composite technology. Multiple layers of different types of plastics are compounded together to form a plastic at one time. You can choose any imaginable color and design various containers. With multi-layer molding technology, on the one hand, plastic packaging can completely isolate light and air, and avoid oxidation of skin care products. On the other hand, by kneading different kinds of substances, it can obtain wonderful visual effects and unique feel in appearance, and improve The flexibility of the hose is improved.

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