Views: 92 Author: Site Editor Publish Time: 2022-08-11 Origin: Site
Cosmetics have always attracted everyone's attention. As far as this issue is concerned, it is difficult for cosmetics to gain a foothold in the market if they lack outer packaging bottles. There are more and more cosmetic plastic bottles in the market now, because regardless of the size, material, appearance, etc. are the most abundant one, through the appeal, we know that cosmetic bottles can have different positioning and subdivision in each market;
Today, modern cosmetic packaging bottles have formed the following four characteristics in the selection of packaging materials and containers, structural design and decoration design:
1. The application range of plastic materials and composite materials in cosmetics packaging is increasing, and the shape design of packaging containers, especially plastic bottles, tends to be diversified. On the contrary, the use of glass bottles is restricted, and only perfumes and other high-end cosmetics or cosmetics that easily lose fragrance are still packaged in glass bottles.
2. The specifications of cosmetic packaging bottles are diversified. In order to meet different needs, the capacity of packaging containers is diversified to facilitate consumers' choices.
3. Serialization of cosmetic packaging design. Usually the trademark pattern and text font are unified, and different varieties are indicated by different tones, water patterns or different shapes and structures.
4. Cosmetic packaging containers are increasingly adapted to the needs of individualized development. Manufacturers also often focus on gender, age, region, ethnicity, etc., and package cosmetics in different ways according to the aesthetic appeal of different groups of people.
We all know that recently everyone is pursuing light weight, environmental protection, etc. However, according to different positioning, many cosmetic plastic bottles are still luxurious packaging, and some will use glass packaging. We all know that the shelf life of cosmetics is Three to five years, and it will stay in the hands of consumers for a long time, especially if everyone likes to take it out, then there is a circulation problem that needs to be paid attention to. Sealed and suitable for carrying are safe and should not be broken. This is To prevent the invasion of bacteria;
Another thing is the recycling and degradable packaging materials that the government has always been concerned about. In short, all cosmetic packaging should be based on market positioning. From consumer needs, product series to external labeling, specific and targeted analysis should be made.