Views: 88 Author: Site Editor Publish Time: 2022-08-08 Origin: Site
Bottles used for cosmetic packaging are called cosmetic bottles. Cosmetic bottle packaging plays an important role in the branding process of cosmetic products.
First of all, cosmetic bottle packaging has higher requirements for aesthetics. This is conducive to improving the sales performance of cosmetic products.
Secondly, the cosmetic bottle packaging is easy to use, and the users are mostly women, so the cosmetic bottle packaging design must be easy to use.
Thirdly, the complete design of cosmetic bottles also has a great demand for brand building.
So, what will happen to the demand for cosmetic bottle packaging in recent years? First, the packaging of cosmetic bottles was mainly exported to Europe and the United States in the early days, and the market for cosmetic bottles was mainly in Europe and the United States. Second, in recent years, the main market for cosmetic bottles is the domestic market, and the demand for cosmetic bottles from domestic cosmetics has increased. Third, the personalized demand for cosmetic bottle packaging.
The market segmentation is becoming more and more obvious, and the development momentum of male cosmetics is getting stronger and stronger, and the development speed will immediately catch up with the development of women's cosmetics. More and more cosmetic plastic bottle manufacturers invest in their research and development to become even better.
There is a big difference between the packaging of cosmetic plastic bottles and women's, especially in appearance, men need to highlight the concept and personality of the product. I believe these manufacturers will understand that there must be differentiation, highlighting masculine style and wildness. Detailed product features;
The increasingly fierce competition in the domestic cosmetics market has forced many foreign brands to decide to withdraw from the Chinese market;
If domestic cosmetics want to go better, it is inseparable from the important part of cosmetic plastic bottle packaging design. Many domestic cosmetics have their own main elements and characteristics, and they will draw on such inspired designs and highlight them in their cosmetic packaging; This is just a way of thinking, highlighting its characteristics, not being complacent, and actively absorbing the design elements and experience concepts of some successful cosmetic packaging products.